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MK Breakers
As one of the fastest growing basketball teams in the UK and boasting ambitions to become the biggest; the MK Breakers approached Lokkaroom to help streamline their club services, improve their fan experience and increase their financial sustainability.
Here are the stats so far...
42.8% YoY Increase
Increase in YOY revenue by:
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Adopting Lokkaroom for all engagement activity; ticketing, memberships, merchandise and votes - making cross-selling effortless.
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Building a membership programme that offers exclusive club content, matchday perks and discounts for a monthly subscription.
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Pairing club merchandise with a digital replica to bring an extra dynamic to their club shop.
30.1% Ticket Revenue Increase
Increase in ticket revenue by:
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Switching to Lokkaroom ticketing to make purchasing tickets seamless.
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Offering value-added up-sell tickets; free parking, VIP seating and queue jump for fans that want more.
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Collaborating with our marketing team to deliver matchday promotions and gameday competitions that have increased average attendances by 13%.
17% Membership Conversion
Of fans converted to paying monthly subscribers, gaining access to:
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Behind-the-scenes content, match highlights, training footage and more...
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Members perks - discounted tickets and merchandise, matchday queue jump and monthly members giveaways.
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Lokkaroom's Benefits Arena; hosting discounts with hundreds of major brands.
Josh Merrington,
MK Breakers General Manager
“I can't recommend them enough.
Not only has it helped streamline the running of the club, they've also supported our marketing activity - which saves me hours each week.
The fans love the behind-the-scenes stuff and so do the players. It's actually helped us attract players looking to build their brand."
Peter Taylor,
MK Breakers Chairman
“Lokkaroom has been a game changer - the ability to have ticketing, merch, VIP memberships and fan interaction on one platform - with no set-up fees - is unlike anything sport's seen before.
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Our members lounge has also been a huge success - giving us a residual income which is key to our growth."
Roger Davis,
MK Breakers Fan
“We absolutely love it... my kids especially.
They spend every Sunday morning trying to spot themselves in the game highlights from the day before."
Kent Panthers
Although only established in 2023, the Kent Panthers we're keen to give fans of the new club a truly special experience - and that's exactly what we helped them deliver.
Achievements so far...
23% Ticket Uplift
Year 1 highlights:
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91% average attendance.
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23% uplift in ticketing revenue against forecasted figures.
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End-to-end reporting and data collection to leverage in future marketing activity.
New Membership Programme
Built a monthly revenue stream that supports the growth of the club and fanbase.
Fans pay a monthly subscription in return for match highlights, exclusive player and manager interviews, matchday perks, monthly giveaways and a whole host more.
Lee Westbrook,
Kent Panthers Co-Founder
“Really impressed. Couldn't recommend highly enough."
